Paliad ships firm-agnostic per CLAUDE.md ("survives firm renames") but
landing copy, email templates, page titles, and form placeholders still
hard-coded "Hogan Lovells" / "HL Patents". Replaces every user-facing
firm reference with a single source of truth: internal/branding.Name on
the server and frontend/src/branding.ts in the bundle, both reading
FIRM_NAME at startup/build time and defaulting to "HLC".
Server: branding package + boot log; auth, invite, admin_users error
strings; courts/offices/models comments; mail templates thread
{{.Firm}} via injected payload default. Files handler keeps the
upstream "HL Patents Style.dotm" path (must match mWorkRepo's blob
name) but renders the user-visible DownloadName from branding.Name.
Frontend: branding.ts read via Bun.build define so process.env.FIRM_NAME
is statically substituted into client bundles (no runtime process
reference); index/login/downloads/kostenrechner/Sidebar/ProjectFormFields
and every i18n.ts string templated against ${FIRM}.
ALLOWED_EMAIL_DOMAINS whitelist intentionally untouched — email
domains and display name rotate independently.
Verified: go build/vet/test clean; bun run build clean; FIRM_NAME=Acme
override produces "Acme" in HTML and JS bundles end-to-end.