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Logo design — mirror trick on the l↔i pair with lime accent dot #40

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opened 2026-05-18 13:17:54 +00:00 by mAi · 0 comments
mAi commented 2026-05-18 13:17:54 +00:00
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Idea (m, 2026-05-18)

The wordmark paliad contains an l and an i that, if drawn from the same stroke, can be expressed as the same glyph mirrored vertically:

  • The l becomes an i flipped upside down (so the dot moves to the bottom).
  • The actual i stays right-side-up with its dot on top.
  • Visually: two identical strokes mirroring across the horizontal, with the two dots forming a small visual rhythm — one up, one down.

The dots get a color accent — Paliad lime green (#c6f41c) per the brand convention in the project CLAUDE.md, or another deliberately bright accent — so the eye lands on them and the mirror gimmick reads instantly.

Why it works

  • Brand-distinctive: most law-firm logos lean serif/conservative; a typographic trick at the wordmark level gives Paliad a sharper, more product-y signature without going off-brand.
  • Memorable: the mirror trick is the kind of thing people notice once and remember. Pairs well with "paladin / patent paladin" framing (symmetry, balance, protection).
  • Scales: works at favicon size (just the two-dot vertical pair) and at full hero size.
  • Firm-agnostic: doesn't tie to HLC or any specific tenant — survives FIRM_NAME rebranding (per CLAUDE.md branding rules).

Scope

  1. Type/glyph exploration — pick a base font (or hand-drawn glyph) where l and i share enough stroke geometry that the mirror reads cleanly. Likely a humanist sans-serif with consistent stem width and no foot on the l.
  2. Color: the two accent dots in lime (#c6f41c) against the wordmark in --color-text (dark on light surfaces, light on dark). Verify contrast for accessibility (WCAG AA at minimum).
  3. Variants needed:
    • Full wordmark (hero, header)
    • Icon-only mark (favicon, app icon, social) — likely just the two-dot vertical pair against a stroke
    • Light + dark theme variants
  4. Brand kit drop into frontend/src/assets/brand/ (or wherever the existing brand assets live) with SVG + PNG export.
  5. Update sidebar/header references — currently uses text-only "Paliad".

Done-when

  • SVG wordmark on a mai/<designer>/paliad-logo branch under frontend/src/assets/brand/.
  • Favicon updated.
  • Sidebar header swapped from text to mark.
  • Light + dark variants verified.

Notes

  • Brand color reference: --color-lime / #c6f41c (already defined in frontend/src/styles/global.css token slot).
  • The legacy patholo domain still resolves and is unrelated to brand identity (Paliad is the brand-going-forward).
  • Firm-agnostic rule applies — no HLC-specific cues in the mark.
## Idea (m, 2026-05-18) The wordmark **paliad** contains an `l` and an `i` that, if drawn from the same stroke, can be expressed as the **same glyph mirrored vertically**: - The `l` becomes an `i` flipped upside down (so the dot moves to the bottom). - The actual `i` stays right-side-up with its dot on top. - Visually: two identical strokes mirroring across the horizontal, with the two dots forming a small visual rhythm — one up, one down. The **dots get a color accent** — Paliad lime green (`#c6f41c`) per the brand convention in the project CLAUDE.md, or another deliberately bright accent — so the eye lands on them and the mirror gimmick reads instantly. ## Why it works - Brand-distinctive: most law-firm logos lean serif/conservative; a typographic trick at the wordmark level gives Paliad a sharper, more product-y signature without going off-brand. - Memorable: the mirror trick is the kind of thing people notice once and remember. Pairs well with "paladin / patent paladin" framing (symmetry, balance, protection). - Scales: works at favicon size (just the two-dot vertical pair) and at full hero size. - Firm-agnostic: doesn't tie to HLC or any specific tenant — survives FIRM_NAME rebranding (per CLAUDE.md branding rules). ## Scope 1. Type/glyph exploration — pick a base font (or hand-drawn glyph) where `l` and `i` share enough stroke geometry that the mirror reads cleanly. Likely a humanist sans-serif with consistent stem width and no foot on the `l`. 2. Color: the two accent dots in lime (`#c6f41c`) against the wordmark in `--color-text` (dark on light surfaces, light on dark). Verify contrast for accessibility (WCAG AA at minimum). 3. Variants needed: - Full wordmark (hero, header) - Icon-only mark (favicon, app icon, social) — likely just the two-dot vertical pair against a stroke - Light + dark theme variants 4. Brand kit drop into `frontend/src/assets/brand/` (or wherever the existing brand assets live) with SVG + PNG export. 5. Update sidebar/header references — currently uses text-only "Paliad". ## Done-when - SVG wordmark on a `mai/<designer>/paliad-logo` branch under `frontend/src/assets/brand/`. - Favicon updated. - Sidebar header swapped from text to mark. - Light + dark variants verified. ## Notes - Brand color reference: `--color-lime` / `#c6f41c` (already defined in `frontend/src/styles/global.css` token slot). - The legacy `patholo` domain still resolves and is unrelated to brand identity (Paliad is the brand-going-forward). - Firm-agnostic rule applies — no HLC-specific cues in the mark.
mAi self-assigned this 2026-05-18 13:17:54 +00:00
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Reference: m/paliad#40
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