diff --git a/README.md b/README.md
index 21a80a7..ba03bcd 100644
--- a/README.md
+++ b/README.md
@@ -83,8 +83,50 @@ vars:
cta:
text: "Contact"
href: "mailto:info@example.de"
+
+schema:
+ type: Person
+ name: "Erika Mustermann"
+ url: "https://example.de/"
+ jobTitle: "Patentanwältin"
+ sameAs:
+ - https://www.linkedin.com/in/erika-mustermann/
+ - https://github.com/erika-mustermann
```
+## Schema.org / JSON-LD (GEO/SEO)
+
+Templated sites can declare a `schema:` block in `site.yaml`. `render.sh` emits it as `` inside `` (slot `{{schema_jsonld}}` in `templates/base.html`). See `docs/geo-seo-guideline.md` §3.3 for rationale.
+
+### Conventions
+
+- `schema.type` → `@type` (the YAML key is `type`, the rendered key is `@type`).
+- `@context: https://schema.org` is added automatically.
+- Nested objects use the JSON-LD form directly: write `"@type": Organization` (quoted because of the `@`).
+- Array fields like `sameAs:` are passed through as JSON arrays.
+- If `schema:` is absent, no `"
+ fi
+fi
+
# Read template file and extract CSS/body sections
template_content=$(cat "$TEMPLATE_FILE")
@@ -184,6 +211,7 @@ echo "$css_animations" > "$tmpdir/css_animations"
echo "$css_noise" > "$tmpdir/css_noise"
echo "$template_css" > "$tmpdir/template_css"
printf '%b' "$template_body" > "$tmpdir/template_body"
+printf '%s' "$schema_jsonld" > "$tmpdir/schema_jsonld"
# Use awk for reliable multiline substitution
awk -v vars="$tmpdir/css_variables" \
@@ -192,6 +220,7 @@ awk -v vars="$tmpdir/css_variables" \
-v noise="$tmpdir/css_noise" \
-v tcss="$tmpdir/template_css" \
-v tbody="$tmpdir/template_body" \
+ -v schema="$tmpdir/schema_jsonld" \
-v fonts_file=<(echo "$fonts") \
'
function read_file(path, line, content) {
@@ -200,6 +229,15 @@ function read_file(path, line, content) {
close(path)
return content
}
+# Literal string replace — avoids gsub replacement-string interpretation of & and \
+function lreplace(haystack, needle, repl, pos, out) {
+ out = ""
+ while ((pos = index(haystack, needle)) > 0) {
+ out = out substr(haystack, 1, pos - 1) repl
+ haystack = substr(haystack, pos + length(needle))
+ }
+ return out haystack
+}
BEGIN {
cv = read_file(vars)
cr = read_file(resp)
@@ -207,15 +245,18 @@ BEGIN {
cn = read_file(noise)
tc = read_file(tcss)
tb = read_file(tbody)
+ sc = read_file(schema)
}
{
- gsub(/\{\{css_variables\}\}/, cv)
- gsub(/\{\{css_responsive\}\}/, cr)
- gsub(/\{\{css_animations\}\}/, ca)
- gsub(/\{\{css_noise\}\}/, cn)
- gsub(/\{\{template_css\}\}/, tc)
- gsub(/\{\{body\}\}/, tb)
- print
+ line = $0
+ line = lreplace(line, "{{css_variables}}", cv)
+ line = lreplace(line, "{{css_responsive}}", cr)
+ line = lreplace(line, "{{css_animations}}", ca)
+ line = lreplace(line, "{{css_noise}}", cn)
+ line = lreplace(line, "{{template_css}}", tc)
+ line = lreplace(line, "{{body}}", tb)
+ line = lreplace(line, "{{schema_jsonld}}", sc)
+ print line
}
' <<< "$output" | sed \
-e "s|{{title}}|${title}|g" \
diff --git a/templates/base.html b/templates/base.html
index 2148d21..bb7372a 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -8,6 +8,7 @@
{{fonts}}
+{{schema_jsonld}}